In Part 1 of this series, I talked about the first step in starting a money making blog, more specifically, a money making niche blog. I went over how you should begin by gathering some niche ideas. Not any niche ideas but those that would actually bring you some profit. So, to sum it up, part one was about how to go about finding a profitable topic to base your blog on.
In Part 2 of this series, I will be going into market research and keyword research which is probably the most important stage of starting a money making blog. This step by itself can determine whether or not your blog will be successful. So, it’s important that you take time to do the following properly.
We will start with market research. This part is actually going to involve using a keyword tool but isn’t actually keyword research. Market research is pretty self explanatory. It is basically researching the market you want to get into. Now if you have been following this series and you are actually following my advice, you should have come up with some niche ideas or a list of topics you could base your blog on. What you want to do is take that list of niche topics or keywords and do market research. Here is what you want to learn by doing market research.
Are Their Buyers In This Market – You want to make sure there are buyers in the market.
Are There Many Buyers In This Market – You want to make sure that there are quite a few buyers or potential buyers in this market.
Who Are Your Potential Buyers – You will want to know who your potential buyers are. Are they middle aged women, men, parents, etc.
What Are These Buyers Looking For – You will want to know what these buyers are looking for so you can provide them what they need.
So How do You Find These Things Out?
Here are some things I do. First I plug in the keyword I want to evaluate in a keyword tool. I use Google’s Free Keyword Tool for this. Let’s say one of the topics I wanted to try was a product specific topic such as “hair straighteners”. I type this in the keyword tool and get a list of keywords related to hair straighteners. First I glance down the list and see what the keywords tell me. Here are some of the keywords that I got.
ceramic hair straighteners
best hair straightener
good hair straighteners
chi hair straightener
best hair straighteners
cheap hair straighteners
chi hair straighteners
hair straightener reviews
mini hair straighteners
hair straighteners reviews
professional hair straighteners
ceramic hair straightener
the best hair straighteners
wide hair straighteners
top 10 hair straighteners
remington hair straighteners
buy hair straighteners
From looking at this list I can tell a few things. First, people are looking for good hair straighteners. They want a hair straightener that can perform well. Second, I see that people want specific brands. This is great for adding sub pages to the blog as you can focus on certain brands. Thirdly, I see that there are buyers. I saw a keyword that specifically said “buy hair straighteners”. Now just because you don’t see the word buy doesn’t mean there are no buyers in the market. I will give you a list of words at the end of the post which means that there are buyers or potential buyers in the niche.
Ok so by doing this, I know that there are potential buyers in the niche and I have a general idea of what they are looking for. Now I want to see if there are enough buyers in this niche as I don’t want to waste time building up a blog that has little traffic potential. So I look at the traffic for some of the keywords specifically the buyer keyword phrases. I see that the keyword phrases with “buy” in it get around 3000-4000 monthly global searches. This is pretty good. When I look at other phrases, I see a lot more traffic so I know this market is has a lot of potential buyers.
So, by looking at the traffic estimates stated in the tool, I can pretty much tell if the market has a good amount of buyers. Now what I want to learn is a little about these buyers and what they are really looking for. For this step, I go to a few forums in the niche and look at some of the popular topics that gets the mosts views and the most replies. I type in the main niche plus forum in Google and if I don’t get a good forum I just broaden the niche, so in this case, I would do hair styling or hair care or just hair followed by forum.
In any case, after doing this, I realized that most of the people wanting to know about hair straighteners where girls in their teens to women in their mid twenties. There were a few threads regarding men hair straighteners as well. I also learned that they were mostly looking for three things…a good quality straighter, a cheap straightener, and a straightener that works well for their hair type. I got a lot of ideas of what some of my sub pages could be if I was to get into this niche (which I am not).
Now you don’t have to just limit your market research to forums. You can learn a little more about your buyers and what they want via other means. You can go to Yahoo Answers and see what types of questions people are asking in the niche you want to evaluate. You can take a look at some Facebook fanpages in your niche and see what kind of people are fans and read the types of things they are saying. There are several ways to learn more about a niche and it’s potential buyers.
So, make sure you research your market and get to know about your buyers before you build your blog. It will save you a lot of time and help you earn more money. This post got long so part 3 will be about keyword research.
* Here are some buyer keywords to look for when trying to determine if there are buyers or potential buyers in your niche.
Buy, Purchase, Cheap, Discount, Sale, Cure, Solution, Remedy, Book, Review, Guide, How to, Learn to, Bargain, Secret, Tutorial, Improve, Compare, Best, Low Cost, and specific name brands to name a few.