In part 3 of this mini series we talked about keyword research. In Part 4, we are at the point when you need to create your blog. This part will be about getting your blog ready so that you can add content. The next part of this series will be about adding content and doing on page seo for your blog. So let me begin with the steps you need to take with setting up your blog.
First you need to decide if you want to go the free route or the paid route. The free route means you don’t have to pay for your own domain name or hosting. The paid route would mean that you would pay for your own domain name and hosting.
If you take the free route, the blog you create will not be under your control. Since the blog will be hosted by a third party, you have to abide by their rules. If you don’t, your blog could be suspended or disabled at any time. This is one reason I highly recommend buying your own domain and hosting for your blog. You will have control over your blog and don’t have to worry about your blog being disabled.
One good example of this is what happened to the guy that was sitting at #1 in Google for the term make money online. He didn’t have his own domain name or hosting and had his blog hosted by blogger. Google disabled his blog and he lost all that traffic and money. He did get it back online but he lost his rankings and with all that traffic gone, he lost some income as well.
You don’t want your hard work going down the drain just like that so if you have a few dollars to spend, get your own domain and hosting. It looks more professional and you can do what you want with your blog. Now lets talk about how to take the free route to create a blog for those who want to do it the free way.
There are several free blog platforms out there that you can use to create your blog. If you want to go the free route, I recommend blogger. You can add affiliate links and adsense to blogger blogs. With WordPress.com, which is a free blog platform as well, you are not allowed to add affiliate links. So I wouldn’t choose WordPress even though it is free.
Now, what you would do is take your main keyword you got from doing keyword research and try to register that as your domain name. Since you are using blogger, it would be “yourmainkeyword.blogspot.com”.
So, if your main keyword was “singing software”, your domain would look like this “singingsoftware.blogspot.com”. If you tried to do this and the domain name wasn’t available, you could try to add something to your domain like “singing-software” or “mysingingsoftware”.
Once you have chosen your domain name, name of blog, etc, and registered your blog on blogger, you will be ready to add content to your blog. Before adding content, you may want to choose another theme and change blog settings. Setting up a blog on blogger is really easy and shouldn’t take long at all. Once you are finished, you would be ready for part 5.
Now for the paid route. This is the route I highly recommend. What you want to do is purchase a domain and hosting for your blog. These are the basic steps to creating a blog.
Step 1: Purchase a domain at Godaddy or NameCheap
In this step, take your main keyword and go to Godaddy and type in your keyword and see if the domain name is available. You would want to try to get an exact match .com domain. So if my keyword was singing software, I would want to get singingsoftware.com. If it isn’t available, you could get the .net or .org if it is available. If you want to stick with .com, try to add something to your domain like singing-software.com or mysingingsoftware.com.
Here is a Discount Link to Purchase a Domain Name From GoDaddy
Step 2: Purchase a Hosting Plan
Once you have your domain name, you can purchase a hosting plan to host your blog. I recommend Hostgator. I use it and never have any trouble with my sites. Support is awesome too. They have several plans to choose from but I would start out with the hatchling or baby plan preferably the baby plan because you get to host unlimited addon domains. Hosting will run you about $10 a month but you can get a special discount by clicking the banner below. When you register, you will need to input your domain name without “http” or “www”. So you would put “yourdomainname.com”. Once you have registered, they will email you with your nameservers and other information.
Step 3: Point DNS Servers to Domain Name at Domain Registrar
Once you have your nameservers, you need to go back to your domain registrar and point your domain to your own nameservers. Just type in the two nameservers and update and you are done. If you don’t know how to do this, you can contact support and they will tell you how to do it. I will be writing up a visual tutorial on these steps later.
Step 4: Install WordPress
Once your hosting is set up and your nameservers are updated at your domain registrar, you need to go back to your hostgator cpanel and install wordpress. You do so through Fantastico. If you scroll down to where you see Software/ Services, you will find Fantastico De Luxe within the list of services. Just click that, look for wordpress, and then click on wordpress. You will be brought to a screen where you can install wordpress to your domain. Just follow the steps. If you have any trouble, you can talk to Hostgator live support or watch the videos they have that shows you how to install wordpress.
Step 5: Install a WP Theme & Install WordPress Plugins
Once wordpress is installed on your domain, you can login to the admin panel and configure your blog. You can add a theme most suitable for your niche and install some plugins to get your blog ready for content. Some plugins that you might want to go ahead and install and configure are AllinOne Seo Pack, Google XML Sitemaps, & Google Anayltics For WordPress. There are more plugins but these will be most important for now.
Once you are done with these steps, you have successfully setup your OWN blog that is ready for content.