In the previous part of the How to Start a Money Making Blog series, we talked about setting up your site. In this part we will be talking about important things to think about in regards to content PRIOR to actually putting up any content.
The content you put on your blog and how you present it is very important. It’s actually one of the factors that will influence how much money you make from your blog.
This is one of the main reasons I say that you should really think about the type of content you will put on your blog and how you will present it beforehand. So, let’s start with a few things you need to think about.
Who Your Target Audience Is
When writing content for your blog, you need to know who your target audience is. This will help you write content that is more targeted to them.
For example, let’s say you wanted to start a blog about parenting advice. Your target audience would obviously be parents. However, you can dig deeper and find out more about who these parents really are.
A great way to do this is to go to quantcast.com and type in an already established site (make sure it is pretty popular) in your specific niche. Look at their demographics and you will have a pretty good idea of who your target audience is.
I went ahead and did this for my example and I found out that the majority of people going to the parenting site were female, middle-aged, Caucasian, had kids ages 0-2 in the household, middle income, and were mostly college graduates.
With this information, you can write content more suited for your target audience since you have an idea of what a majority of the audiences demographics are.
You can also use this information to help you pick a good affiliate offer to promote to your audience but more on that later.
What Your Target Audience Wants
You have to make sure that your content gives the visitor what they are wanting or looking for. The keyword you choose is a big indicator. So if your main keyword was “how to lose weight”, your content should be able to give the reader information on how to lose weight.
I would definitely advise you to learn more about what your target audience wants by referring to your market research notes if you took any. If you haven’t, go read part 2 of this series where I talked about market research. Make those notes and refer to them when writing your content.
How You Present The Content
After you get an idea of who your target audience is and what they want, you should think about how you are going to present your content. Will your content be presented as review type articles, stories, informational articles, videos, etc?
Your keyword(s), who your target is and what they want, and monetization methods will play a role in determining how you present your content so consider all of these things.
Moving on, here’s a little food for thought. If I were searching Google for “how to get a six pack” and arrived to a site, here are the things I would like presented to me..
- Videos on exercises focused on developing abs
- Informational articles
- Some reviews on exercise equipment or programs that could help me get some abs
Just put yourself in your target audiences shoes and think about what kind of content would appeal to them and best present them with the information they are looking for.
Keep in mind that you can incorporate more than one form of “presentation” on your blog if you think it will be to the liking of your audience.
*I used the term presentation but it could of been how you compose or style your content. Just can’t find a good term to perfectly describe what I’m talking about but I hope you get it.
I want to show you one brainstorming technique to use to help you when you finally write your content. Just follow these steps.
Step 1: Take your main keyword and make a circle around it
Step 2: Think about relevant categories for your blog and make a branch from your main keyword, circle each of those (You could also use some keywords related to your main keyword as categories. Check out Google Wonder Wheel which can help you on this step
Step 3: Now look at your categories and some of your long tailed keywords and put the long tailed keywords in a relevant category. Circle those.
Step 4: Now go through each of those keywords and jot down some helpful information for each keyword. The information you jot down will be used when you write your blog post surrounding that specific keyword.
When you write your content and set up your categories, you can refer to this map and it will be a lot easier for you. You will have important facts or information to include in the blog posts for each keyword, know your categories and which of your posts fall in which category.
Instead of writing this out, which will ultimately look like a mind map, you can use an online mind mapping tool and input your data, that is, if you are not a pen and paper person.
Once you have thought about the first three things I have stated and done some brainstorming, it is now time to think about the type of monetization to use for your blog which will be discussed in the next part of this series.
There is a lot to think about before you actually write your content but trust me, it is very beneficial and easier when you give thought to something before you actually do it – well in this case for sure.