Whether you have your own product or service or you are an affiliate promoting other peoples products, services, or offers, you will need to know how to effectively market whatever it is you are trying to promote if you really want to make some nice income online. So, I have compiled a nice list of 12 ways to market your products, services, or offers online.
If you want to apply most of the methods mentioned in this article, you will need some sort of website. A website is very important when it comes to online marketing and a very powerful tool that can help people make lots of money.
So, take the time to set up a decent website or blog that informs people what you are offering and how it can help them. You can take a look at these Free & Paid Options to Create a Website.
If you take the time to build up an email list you could then use it to promote as many products, services or offers as you desire. Needless to say it helps if the people on your list are generally interested in the niche of the product or offer that you’re promoting, and you might want to build up some trust before you just blast out email promotions to them.
Email marketing is powerful, but the tough part is building a list to begin with. This can take time, but if you set up a small squeeze page where you give away a free report or eBook in exchange for people’s emails – you should do quite well! You can also capture emails from your website if you have one.
Pay Per Click (PPC) Advertising
Nowadays there are numerous PPC advertising networks such as Google Adwords, Bing, Adbrite, and even Facebook where you can pay to have your product or offer appear in front of thousands of people.
Remember to try to target your advertisements towards groups of people who you feel are interested in the product or offer itself so that you get more conversions!
Keep in mind that you could lose a lot of money if you do not go about PPC correctly so you will need to read up on as much good information about PPC as you can before actually taking the leap.
Online Discussion Forums and Blog Comments
With so many forums and blogs that span numerous niche interest groups, you should definitely be able to find one that relates to the niche of your product or offer.
The key is to offer valuable content or advice while not actually trying to get people to buy your product. If they like what you have to say, there is a good chance that they will check out your website or blog and see what else you have to offer.
For forums, you would contribute to the discussions and leaving a link to your website, product or offer in your signature or profile. For blogs, you would comment of blog posts relevant to your niche or product and leave your url in the section where it asks for your website.
Be sure to read any rules of the forum or blog beforehand so you don’t end up just getting yourself banned or getting your comments deleted!
Over the last few years, video marketing has certainly grown by leaps and bounds and you can use video sharing websites such as YouTube to promote your products or offers. First you’re going to actually need to create a video though – which is the tricky part.
Using software such as Camtasia, you can create simple how-to videos involving screen capture. You can also use Powerpoint and Windows Movie Maker to create some simple videos. If you feel that you want something a bit more professional but lack the skills to do it yourself, you could always pay someone to create videos on your behalf.
Once you have a video up, put the link to your website, product, or offer in the description or even a text bubble on the video itself and you’re good to go!
Submitting articles to article directories such as Ezinearticles is another way to market your product, services, etc. You can get some targeted instant traffic and get your article syndicated to other article directories and websites.
Article marketing has really changed now but it is still effective. You just have to make sure to abide by the rules and write informational articles with a call to action author bio. There is a lot more to article marketing but that is for another time.
Social Media Marketing
Social media has really grown in popularity over the course of years and is continuing to do so. You have the potential to reach many people that may be interested in what you have to offer.
The idea is to build an audience that is interested in what you have to offer and then once you have gained their trust and proven to them that you have their best interest in mind, you can market to them and probably get them to buy whatever it is that you are promoting.
Start building an audience base on sites like Twitter, Facebook, and LinkedIn and do your best to grow your base and build trust within your audience.
Search Engine Optimization
I am not an expert when it comes to search engine optimization (SEO) but I can tell you that getting your website ranked in the top results for a good keyword in the top search engines can help you get traffic and make money.
If you are promoting anything and you have a website, try to target a keyword and rank your site in the top results, preferably the first result, in Google. You will find this article really helpful if you need some advice on ranking sites. How to Rank Your Site In the Search Engines
Buy Banner Advertising On Others Websites
Banner advertising can be very effective as long as the banner grabs attention and clicks, is placed on relevant websites to your niche, and is placed on websites that get a good amount of traffic.
You can easily buy a few banner spots on other peoples websites to promote your product or services. You just have to know where to find banner advertisement opportunities and how to create catchy banners. There is a ton of free information on the web about this that you can look into if this is something you want to try.
I have attended quite a few webinars where I have bought something that they were promoting in the webinar. So, I know that holding webinars (online meetings, conferences) can be a very effective way to market products, services, and more.
The key is to have a good audience to attend the webinars (if you have a large following on Twitter or Facebook or have a decent sized email list, it will be easy to let people know you are holding a webinar), provide valuable content within the webinar, answer as many questions as you can, and work your product into the webinar (detailing how it can help, etc).
You can set up and hold webinars by using a service such as GotoMeeting.
If you have some extra money to spend, you can invest in creating an affiliate program for your product or service. This will allow other people to promote your product and earn you and them both money.
It can work quite while because you will be making profit without doing any of the marketing although you wouldn’t want to rely totally on affiliates to generate leads or sales for you.
Give Away Freebies
Giving away free reports, free trials, or any other freebie can always be a good thing when it comes to marketing. It is like giving people a taste of what you have to offer. If they like the freebie, they will probably like what you are charging for because they have an idea of what kind of stuff you put together, set up, etc.
Even though we have mentioned several methods that you can use to promote your products, services, or offers online, there’s no reason why you can’t go offline to promote them! Using classified advertisements, brochures, flyers, business cards, and offline events you could reach a ton of people in your area and get them to check out and buy the product that you’re promoting.