Offpage SEO is basically linkbuilding in my opinion. This is when you build links pointing back to your website. My tips when it comes to building backlinks is to vary, vary, vary.
- Vary the anchor text that you use to link to your website.
- Vary the types of links you get. Nofollow, dofollow, low PR, high PR, contextual, raw link, etc.
- Vary your linkbuilding techniques.
Ok, so even though I said to vary this and that, when it comes to effective linkbuilding, you would want to try to get a lot of high quality dofollow links with your keyword as the anchor text. This will take a lot of time and probably money too depending on how competitive the keyword(s) you are trying to rank for.
The reason I said vary this is that is because you actually want your backlink profile to look as natural as possible. Many will probably not agree with me on all the varying stuff but this is what I do when I build backlinks while also trying to get in those high quality backlinks. This is what I recommend you do as well.
How to Get Backlinks
Now that you know what you should do when it comes to offpage SEO, your next step would be to actually get some backlinks pointing to your website. There are a bunch of ways to get backlinks so you should have no problem getting backlinks at all.
Before I go into the methods, I want to go ahead and state some of the best types of links to build to your websites.
- Links coming from .edu and .gov websites
- Links coming from high page rank, dofollow pages
- Contextual links that include your keyword
- Links coming from pages with low OBL (outbound links)
- Links coming from relevant pages
If you can get a bunch of these types of links, you will have a fairly easy time ranking in the top results for your keyword(s). So, here are some of the ways that you can build backlinks.
Social bookmarking Websites
Submit articles to article directories which would allow you to leave a link back to your website. You can manually submit these articles to the top directories or you can use a paid article submission tool to do this.
Submit articles to blog networks. Your article which would include a link back to your website will be posted on many different blogs within the network which usually consists of decent PR blogs that are dofollow.
You can try Free Traffic System which is free, you can pay for a subscription to a blog network such as BuildMyRank (Free Trial Available), or you could build your own blog network which will take time and money but pay off in the end if done correctly.
Submit comments on other blogs related to your website. I don’t recommend automating this process. If you want to speed up this process, buy a good blog comment list which consists of high page rank dofollow blogs and outsource the comment posting to someone else or do it yourself.
You can find such lists in the buy/sell/trade area of a few webmaster forums such as WickedFire. As I always say when it comes to commenting, don’t spam.
Instead of just dropping your link in the profile of a forum, it is better to actually contribute on the forum making sure to have a signature intact which includes a link to your website. Forums get indexed fairly quickly so you could have some quick backlinks pointing to your website.
Web 2.0 Sites
There are countless number of web 2.0 websites out there where you can create content and link to your website. Just Google a list of web 2.0 websites and start submitting content to them which includes a link back to your website.
This particular method may or may not be effective but it is a way to get backlinks. Submit your site to different website directories, most which are free. Just Google a list and start submitting or outsource it.
Create some videos and submit them to video sharing websites making sure to include your website in the description. It only helps to submit to video sites that allow live urls in the description.
Exchange links with other website owners that have relevant websites. Try to go for the 3 way link exchanges where you add their link to your website and they add your link to another website of theirs that you are not linking to on your own website.
Rss Feed Submissions
This is not as effective as other methods but a backlink is a backlink. Find a decent size list of rss feed directories and submit your website feed to them. This can be outsourced as well.
Reverse Engineer Your Competitors
Take a look at your competitors backlinks and grab their links. You can use Yahoo Site Explorer and plug in their site and find some of their backlinks. They are ranking high partly because of those backlinks. If you can’t get those exact backlinks, try to get some similar or better than those backlinks.
Of all the backlink methods, this one is the most white hat. If you provide quality content on your website, people will link to your website naturally.
So, now you know how to get backlinks to your website. Remember to try to get quality backlinks.
Also, even though I did mention backlink products, you do not have to rely on any of those tools to get backlinks. It may take a lot of time and effort to find and get those types of backlinks but it can be done for completely free and manual.
Before I go, I want to mention some further resources for you that I use to help me get backlinks.
Fiverr – Great place to get backlink services for cheap
WarriorForum – Another great place to get backlink services and learn about the best linkbuilding techniques, and software.
WickedFire – Same as above
BacklinksForum – Same as above
FreeBacklinkList – A website that list some places to get backlinks for free
DropMyLink – A website that helps you find backlinks for free
One final word. SEO is constantly changing and what may work today, may not work tomorrow. So, make sure you stay up to date with the latest SEO news.