Offpage SEO is basically linkbuilding in my opinion. This is when you build links pointing back to your website. My tips when it comes to building backlinks is to vary, vary, vary.
- Vary the anchor text that you use to link to your website.
- Vary the types of links you get. Nofollow, dofollow, low PR, high PR, contextual, raw link, etc.
- Vary your linkbuilding techniques.
Ok, so even though I said to vary this and that, when it comes to effective linkbuilding, you would want to try to get a lot of high quality dofollow links with your keyword as the anchor text. This will take a lot of time and probably money too depending on how competitive the keyword(s) you are trying to rank for. Continue reading